The LEGO Firm History

The PROFANO brick has changed into a worldwide discomfort that is as much a part of the cultural fabric as Billund, the little city in Denmark where everything began. But the company’s advancement into an industry giant wasn’t without their discuss of setbacks and concerns. One of those arrived 1942 each time a warehouse fire consumed almost all of00 the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to move the company far from wooden toys and toy autos, which had been its bread and butter, and move into plastic toys. It would be a major adjust for the family-owned organization, and the one which was not originally well received.

A reporter noted that “plastics will never replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that utilized plastic. The first tentative step was the introduction from the Computerized Binding Bricks that gripped together to prevent block towers from toppling on children.

The new Profano bricks did not become the famous toy that we all know today till 1949. Until then, the interlocking bricks were more of a construction model than a real building gadget. It was likewise not till 1958 the fact that the satisfying hitting coupling program started to be a standard feature.

Throughout the 1970s, the company persisted to build up in production and market reach. The company added Legoland look parks into the mix and released more advanced value packs that were aimed toward older viewers, including the Technic line of chunks such as axle assemblies, gears, redressers, and widespread joints.