The Lego Firm History

The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He struggled to make payments in the depths of the Great Depression, but the miniscule prototypes he previously made of items like ironing panels and ladders had superb potential since children’s toys. He named the organization Lego after two Danish words and phrases, leg and godt, which means “play well. ”

In 1958, he made the iconic profano brick with pontoons inside which makes it interlock with other lego bits. This cutting edge innovation totally changed the company and allowed it to develop at an astonishing pace.

By the 1960s, Profano had enhanced its worldwide reach and began delivering toys underneath license in North America by using a arrangement with luggage producer Samsonite. The company also set about selling lies with all the parts needs to build a specific model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Village (later has been renowned Profano City), and FabuLand.

In the early 1970s, Lego needed a dramatic step forward using its introduction of Lego figures that had movable arms and legs. The company likewise began applying more clear plastic and here larger hinders for youngsters, a lines called Duplo. In the 1980s, Lego’s sales grew at an amazing rate of ten percent every year, despite overall doll industry product sales growth reducing.

Today, Lego is a considerable global business with profits of more than $5. almost eight billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less like a ruthlessly business giant plus more like an ancient family friend.